data.govt.nz Overview
Alexa Rank
1,008,469
Daily Pageviews per Visitor
2.3
Daily Time on Site
2:12
Bounce Rate
42.9%
Search Traffic
35.3%
Total Sites Linking In
199
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
79.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
2,876 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
homes co nz |
9.42% |
|
police stolen vehicle database |
6.23% |
|
nz data |
2.64% |
|
data governance framework |
2.37% |
|
homes.co.nz |
2.3% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 828,441 | |
| 352,843 | |
| 512,857 | |
| 1,017,281 | |
| 7,515,457 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 221 | 9 | |
| 77 | 14 | |
| 70 | 29 | |
| 46 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
creative commons |
5 | 12 |
|
data services |
1 | 2 |
|
new zealand |
22 | 20 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
gis central otago |
20 | 14 |
|
koordinates |
19 | 15 |
|
gis maps |
18 | 32 |
|
gis map |
17 | 32 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
new zealand |
64 | 60 |
|
new zealand government |
56 | 24 |
|
nz |
61 | 41 |
|
nz government |
50 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
property title search nz free |
16 | 11 |
|
maori land online |
11 | 11 |
|
how to get a certificate of title |
11 | 50 |
|
stolen car database free |
10 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
confidentiality |
43 | 0.16% |
|
nz legislation |
21 | 3.9% |
|
school zone finder |
21 | 2.75% |
|
unitary plan |
19 | 2.42% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.7% | |
| 35.3% | |
| 35.3% | |
| 27.9% | |
| Website | Referral Sites |
|---|---|
| 692 | |
| 199 | |
| 93 | |
| 90 | |
| -- |
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