defencejobs.gov.au Overview
Alexa Rank
106,936
Daily Pageviews per Visitor
4.2
Daily Time on Site
4:42
Bounce Rate
43.7%
Search Traffic
51.7%
Total Sites Linking In
325
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
79.1% |
|
United States |
7.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
1,137 |
|
United States |
138,255 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
adf |
14.47% |
|
adfa |
5.4% |
|
defence jobs |
3.71% |
|
australian army |
2.5% |
|
army reserve |
2.34% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 283,175 | |
| 43,417 | |
| 960,143 | |
| 605,248 | |
| 33,321 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,406 | 63 | |
| 1,160 | 25 | |
| 210 | 103 | |
| 133 | 31 | |
| 12 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
air force |
50 | 19 |
|
australian defense force |
77 | 14 |
|
australian government |
43 | 16 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
adf ranks |
30 | 10 |
|
australian airforce ranks |
30 | 7 |
|
defence image gallery |
29 | 10 |
|
central army records office |
28 | 17 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
talisman sabre |
51 | 10 |
|
military ranks |
53 | 45 |
|
sasr |
56 | 28 |
|
army ranks |
17 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
nv1 security clearance |
24 | 41 |
|
how to get into the army |
24 | 58 |
|
adf pay scale |
23 | 11 |
|
adf pay rates |
22 | 42 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
reserve officer |
20 | 4.11% |
|
department of defence |
26 | 0.96% |
|
gap year |
36 | 0.25% |
|
officer |
42 | 0.15% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 58.9% | |
| 51.7% | |
| 49.2% | |
| 39.2% | |
| 26.1% |
| Website | Referral Sites |
|---|---|
| 2.2 k | |
| 506 | |
| 472 | |
| 325 | |
| 70 |
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