defence.gov.au Overview
Alexa Rank
43,417
Daily Pageviews per Visitor
3.6
Daily Time on Site
4:53
Bounce Rate
26.1%
Search Traffic
26.1%
Total Sites Linking In
2,203
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
83.5% |
|
United States |
2.5% |
|
Singapore |
0.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
378 |
|
United States |
180,215 |
|
Singapore |
20,296 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
defence |
5.63% |
|
adf |
2.55% |
|
adfa |
2.06% |
|
australian defence force |
1.45% |
|
agsva |
1.05% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 283,175 | |
| 106,936 | |
| 71,768 | |
| 549,542 | |
| 52,421 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,396 | 63 | |
| 1,160 | 25 | |
| 210 | 102 | |
| 133 | 31 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
air force |
779 | 89 |
|
australian defense force |
673 | 70 |
|
australian government |
225 | 99 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
air force jobs |
23 | 35 |
|
chaplains |
23 | 25 |
|
remembrance day |
22 | 36 |
|
reserves training |
22 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
reserve australia |
54 | 6 |
|
army recruitment |
61 | 24 |
|
infantry |
67 | 37 |
|
reserves training |
61 | 7 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
nv1 security clearance |
24 | 41 |
|
adf pay scale |
23 | 11 |
|
adf pay rates |
22 | 42 |
|
how to get a nv1 security clearance |
22 | 38 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
msbs |
26 | 2.34% |
|
jag |
46 | 0.1% |
|
army |
49 | 0.07% |
|
clearances |
24 | 3.06% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 58.9% | |
| 51.7% | |
| 49.2% | |
| 26.1% | |
| 0.2% |
| Website | Referral Sites |
|---|---|
| 2.2 k | |
| 506 | |
| 472 | |
| 325 | |
| 302 |
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