darlington.gov.uk Overview
Alexa Rank
1,003,844
Daily Pageviews per Visitor
2.0
Daily Time on Site
4:30
Bounce Rate
51.6%
Search Traffic
48%
Total Sites Linking In
376
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
73.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
21,919 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
darlington |
25.43% |
|
darlington borough council |
13.29% |
|
childcare account |
3.76% |
|
darlington uk |
3.2% |
|
sports directory |
2.21% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 475,044 | |
| 4,821 | |
| 1,463,170 | |
| 1,588,341 | |
| 160,708 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,638 | 5 | |
| 669 | 11 | |
| 525 | 15 | |
| 20 | 225 | |
| 11 | 59 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
home care |
0 | 0 |
|
eligibility criteria |
7 | 8 |
|
universal credit |
6 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
stockton-on-tees |
17 | 20 |
|
tees valley mayor |
17 | 5 |
|
stockton |
13 | 43 |
|
hmrc free contact number |
13 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
middlesbrough |
57 | 37 |
|
spennymoor |
37 | 13 |
|
bishop auckland |
40 | 19 |
|
middlesbrough uk |
50 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
30 hours free childcare |
19 | 23 |
|
tax free childcare |
17 | 44 |
|
hmrc free contact number |
13 | 21 |
|
tax free childcare login |
11 | 12 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
my stuff |
25 | 0.52% |
|
social services |
42 | 0.07% |
|
south park |
56 | 0% |
|
student finance number |
15 | 1.68% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 48% | |
| 35.7% | |
| 30% | |
| 0% | |
| Website | Referral Sites |
|---|---|
| 2.8 k | |
| 416 | |
| 376 | |
| 253 | |
| 133 |
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