dailynorthwestern.com Overview
Alexa Rank
73,563
Daily Pageviews per Visitor
8.3
Daily Time on Site
3:07
Bounce Rate
55.0%
Search Traffic
61.9%
Total Sites Linking In
946
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
86.5% |
|
United States |
10.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
13,049 |
|
United States |
104,669 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
northwestern acceptance rate |
2.76% |
|
nim chinniah |
2.21% |
|
northwestern university acceptance rate |
1.75% |
|
northwestern football |
1.52% |
|
daily northwestern |
0.99% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 507,575 | |
| 492,661 | |
| 276,651 | |
| 329,515 | |
| 188,200 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 5,969 | 22 | |
| 3,330 | 3 | |
| 778 | 5 | |
| 679 | 80 | |
| 418 | 10 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
northwestern university |
287 | 130 |
|
big ten |
779 | 20 |
|
wildcats |
1,181 | 15 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
northwestern wildcats |
24 | 26 |
|
evanston illinois |
23 | 37 |
|
evanston events |
22 | 19 |
|
evanston street cleaning |
21 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
northwestern college |
47 | 32 |
|
north western university |
62 | 17 |
|
where is northwestern university |
18 | 26 |
|
northwestern schedule |
13 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
evanston farmers market |
20 | 20 |
|
evanston sidewalk sale |
17 | 10 |
|
north face store |
16 | 14 |
|
evanston review |
16 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
northwestern international office |
19 | 2.99% |
|
northwestern early decision |
18 | 4.12% |
|
insomnia cookies |
53 | 0.03% |
|
northwestern early action |
16 | 4.45% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.9% | |
| 60.7% | |
| 50% | |
| 45.8% | |
| 44.3% |
| Website | Referral Sites |
|---|---|
| 946 | |
| 663 | |
| 182 | |
| 159 |
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