cityofevanston.org Overview
Alexa Rank
188,200
Daily Pageviews per Visitor
6.1
Daily Time on Site
2:19
Bounce Rate
59.5%
Search Traffic
60.7%
Total Sites Linking In
663
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
32.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
87,243 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
evanston il |
9.65% |
|
evanston |
8.24% |
|
evanston illinois |
5.53% |
|
city of evanston |
2.97% |
|
evanston park district |
1.03% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 492,661 | |
| 329,515 | |
| 4,117,692 | |
| 73,563 | |
| 1,042,397 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 5,994 | 22 | |
| 3,339 | 3 | |
| 1,295 | 6 | |
| 418 | 10 | |
| 18 | 9 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
marginalized groups |
0 | 0 |
|
staff member |
0 | 0 |
|
northwestern university |
22 | 35 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hilton orrington |
31 | 25 |
|
evanston roundtable |
28 | 17 |
|
target downtown evanston |
28 | 8 |
|
family focus evanston |
27 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
hilton orrington |
57 | 25 |
|
bessie rhodes |
13 | 9 |
|
chase bank evanston |
18 | 16 |
|
whole foods evanston |
12 | 17 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
evanston sidewalk sale |
32 | 10 |
|
evanston sidewalk sale 2018 |
24 | 14 |
|
evanston liquor store |
21 | 21 |
|
good to go evanston |
21 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
citizen portal |
31 | 0.35% |
|
ecology center |
23 | 2.82% |
|
lighthouse beach |
23 | 1.54% |
|
animal control |
44 | 0.13% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.9% | |
| 60.7% | |
| 45.8% | |
| 35.9% | |
| Website | Referral Sites |
|---|---|
| 946 | |
| 663 | |
| 231 | |
| 182 | |
| 47 |
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