cityofmadison.com Overview
Alexa Rank
180,692
Daily Pageviews per Visitor
2.6
Daily Time on Site
3:21
Bounce Rate
44.2%
Search Traffic
21.1%
Total Sites Linking In
1,318
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
98.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
21,037 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
madison wisconsin |
6.97% |
|
madison wi |
6.73% |
|
madison |
2.79% |
|
city of madison |
1.77% |
|
madison water utility |
1.12% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 46,478 | |
| 694,627 | |
| 384,324 | |
| 845,440 | |
| 126,314 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 30,443 | 22 | |
| 3,352 | 32 | |
| 2,207 | 21 | |
| 119 | 25 | |
| 94 | 115 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
state capitols |
0 | 0 |
|
state department |
0 | 0 |
|
health officials |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
dane county fair |
36 | 26 |
|
sugar maple festival |
32 | 10 |
|
the sylvee |
31 | 33 |
|
dane county parks |
31 | 20 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
brat fest |
16 | 28 |
|
dane county flooding |
29 | 24 |
|
eno vino downtown |
45 | 25 |
|
bucky on parade |
25 | 31 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
madison night market |
43 | 20 |
|
dane county farmers market |
42 | 26 |
|
madison night market 2018 |
37 | 19 |
|
madison farmers market |
33 | 12 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
penn park |
20 | 3.98% |
|
metro bus fare |
21 | 3.28% |
|
alternate side parking nyc |
34 | 0.51% |
|
active shooter madison wi |
23 | 2.84% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 71.4% | |
| 48.4% | |
| 43.2% | |
| 21.1% | |
| 13.2% |
| Website | Referral Sites |
|---|---|
| 2 k | |
| 1.3 k | |
| 803 | |
| 532 | |
| 446 |
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