charlotteobserver.com Overview
Alexa Rank
34,962
Daily Pageviews per Visitor
1.5
Daily Time on Site
1:55
Bounce Rate
67.7%
Search Traffic
34.9%
Total Sites Linking In
7,391
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
74.3% |
|
India |
2.3% |
|
Pakistan |
1.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
6,359 |
|
India |
148,151 |
|
Pakistan |
32,346 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
charlotte observer |
2.28% |
|
blake bourne veterans |
1.74% |
|
patricia and frank raffa irma |
1.6% |
|
craigslist charlotte |
1.59% |
|
hurricane florence charlotte |
1.16% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 111,723 | |
| 105,510 | |
| 23,940 | |
| 100,548 | |
| 58,007 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 44,446 | 42 | |
| 33,969 | 63 | |
| 33,660 | 18 | |
| 24,865 | 38 | |
| 17,367 | 27 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
gov roy cooper |
2,651 | 85 |
|
north carolina |
8,953 | 93 |
|
charlotte observer |
5,736 | 87 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
weather |
49 | 89 |
|
martin bankhead |
41 | 23 |
|
doppler radar |
39 | 49 |
|
north carolina mosquitoes |
38 | 51 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
weather |
20 | 89 |
|
storm tracker |
78 | 48 |
|
martin bankhead |
64 | 23 |
|
road closures in nc |
64 | 37 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how much rain will charlotte get from florence |
43 | 65 |
|
fresh market |
39 | 78 |
|
north carolina gas prices |
37 | 65 |
|
gas prices in charlotte nc |
36 | 32 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
kesha |
52 | 0.04% |
|
free range brewing |
19 | 4.69% |
|
rosco p coltrane |
29 | 1.01% |
|
colonial pipeline |
37 | 0.11% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 35.5% | |
| 34.9% | |
| 33.4% | |
| 32.3% | |
| 31.8% |
| Website | Referral Sites |
|---|---|
| 7.8 k | |
| 7.4 k | |
| 2.4 k | |
| 2.3 k | |
| 2.1 k |
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