carvana.com Overview
Alexa Rank
2,251
Daily Pageviews per Visitor
5.76
Daily Time on Site
5:45
Bounce Rate
27.8%
Search Traffic
46.6%
Total Sites Linking In
664
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
94.8% |
|
Canada |
0.6% |
|
Philippines |
0.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
466 |
|
Canada |
11,064 |
|
Philippines |
6,525 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
carvana |
40.43% |
|
carvana vending machine |
3.71% |
|
carvana reviews |
3.08% |
|
carvana used cars |
1.29% |
|
carvana locations |
1.06% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 3,182 | |
| 14,591 | |
| 2,543 | |
| 1,580 | |
| 7,020 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 766 | 21 | |
| 138 | 25 | |
| 71 | 25 | |
| 38 | 22 | |
| 26 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
informational purposes |
0 | 0 |
|
used cars |
7 | 6 |
|
test drive |
10 | 7 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
carmax used cars |
50 | 53 |
|
toyota tacoma |
48 | 57 |
|
2016 honda civic |
47 | 36 |
|
dodge ram |
46 | 53 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
2017 honda accord |
76 | 35 |
|
ram 1500 |
58 | 47 |
|
car max |
79 | 55 |
|
black book car value |
59 | 37 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
used cars |
75 | 59 |
|
cars for sale |
68 | 69 |
|
used tesla |
67 | 72 |
|
used cars for sale |
66 | 35 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
nissan pathfinder |
51 | 0.04% |
|
nissan murano |
50 | 0.05% |
|
honda coupe |
24 | 1.99% |
|
buy bmw |
19 | 3.34% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.6% | |
| 40.2% | |
| 36.7% | |
| 36.4% | |
| 25% |
| Website | Referral Sites |
|---|---|
| 21.5 k | |
| 2.7 k | |
| 1.3 k | |
| 664 | |
| 245 |
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