carmax.com Overview
Alexa Rank
3,182
Daily Pageviews per Visitor
4.47
Daily Time on Site
4:37
Bounce Rate
25.5%
Search Traffic
36.4%
Total Sites Linking In
1,275
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
86.5% |
|
India |
2.0% |
|
Hong Kong |
0.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
624 |
|
India |
40,791 |
|
Hong Kong |
3,256 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
carmax |
6.78% |
|
carmax used cars |
2.02% |
|
car payment calculator |
1.57% |
|
car max |
0.96% |
|
used cars |
0.93% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,543 | |
| 7,020 | |
| 1,580 | |
| 1,256 | |
| 2,364 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,730 | 19 | |
| 766 | 21 | |
| 534 | 11 | |
| 138 | 25 | |
| 26 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mercedes-benz |
7 | 1 |
|
automakers |
4 | 3 |
|
used cars |
46 | 35 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bmw i8 |
59 | 54 |
|
honda element |
57 | 46 |
|
car value by vin |
57 | 42 |
|
sprinter van for sale |
57 | 36 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
kia sportage |
77 | 53 |
|
mitsubishi outlander |
65 | 50 |
|
bmw x1 |
75 | 52 |
|
mazda 6 |
35 | 51 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
used cars |
87 | 59 |
|
cars for sale |
83 | 69 |
|
used cars for sale |
82 | 35 |
|
used cars near me |
80 | 34 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
find car |
19 | 3.78% |
|
toyota tj cruiser |
22 | 2.84% |
|
fusion hybrid |
25 | 1.74% |
|
kia rio ex |
17 | 3.64% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 43.3% | |
| 40.2% | |
| 37.4% | |
| 36.4% | |
| 25% |
| Website | Referral Sites |
|---|---|
| 21.5 k | |
| 3.4 k | |
| 2.7 k | |
| 1.3 k | |
| 1.2 k |
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