business.vic.gov.au Overview
Alexa Rank
78,909
Daily Pageviews per Visitor
1.7
Daily Time on Site
2:16
Bounce Rate
64.5%
Search Traffic
64.3%
Total Sites Linking In
1,447
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
71.5% |
|
Pakistan |
5.1% |
|
United States |
3.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
1,704 |
|
Pakistan |
42,407 |
|
United States |
305,123 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
marketing plan template |
2.59% |
|
public holidays victoria 2022 |
2.54% |
|
public holidays victoria 2021 |
1.99% |
|
public holidays |
1.47% |
|
victoria public holidays 2022 |
1.4% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 28,813 | |
| 17,860 | |
| 5,527 | |
| 69,865 | |
| 137,326 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,964 | 175 | |
| 1,111 | 16 | |
| 1,065 | 2,023 | |
| 454 | 15 | |
| 350 | 6,201 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
active cases |
0 | 0 |
|
human services |
10 | 17 |
|
department of health |
11 | 16 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
melbourne lockdown |
43 | 37 |
|
victoria roadmap |
41 | 24 |
|
melbourne restrictions |
40 | 24 |
|
vic exposure sites |
39 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
regional victoria |
60 | 17 |
|
startup grants |
64 | 19 |
|
melbourne |
56 | 54 |
|
wa public holidays |
58 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
business costs assistance program |
47 | 48 |
|
business cost assistance program |
45 | 16 |
|
vic exposure sites |
39 | 21 |
|
business costs assistance program round two |
39 | 43 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
marketing tactics |
30 | 0.45% |
|
why use social media for business |
15 | 4.75% |
|
cash flow forecasting |
17 | 3.82% |
|
covid 19 payments |
10 | 3.14% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.3% | |
| 56.2% | |
| 50.8% | |
| 36.6% | |
| 25.1% |
| Website | Referral Sites |
|---|---|
| 6 k | |
| 2.8 k | |
| 2.2 k | |
| 1.6 k | |
| 1.4 k |
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