bp.com Overview
Alexa Rank
16,873
Daily Pageviews per Visitor
2.9
Daily Time on Site
2:58
Bounce Rate
51.8%
Search Traffic
42.5%
Total Sites Linking In
8,381
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Mexico |
19.9% |
|
United States |
14.2% |
|
China |
12.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Mexico |
1,280 |
|
United States |
13,734 |
|
China |
24,940 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
bp |
14.85% |
|
gas station near me |
3.27% |
|
bp careers |
2.75% |
|
british petroleum |
2.54% |
|
bp logo |
1.75% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 64,512 | |
| 32,661 | |
| - | |
| 112,731 | |
| 17,741 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,871 | 99 | |
| 944 | 37 | |
| 326 | 23 | |
| 3 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
energy sector |
35 | 18 |
|
clean energy |
52 | 33 |
|
co2 emissions |
38 | 18 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hydrogen |
22 | 46 |
|
carbon capture |
22 | 30 |
|
hydrogen fuel |
21 | 27 |
|
hydrogen energy |
21 | 24 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
shell |
59 | 56 |
|
gasbuddy |
34 | 56 |
|
caltex |
48 | 34 |
|
gas gift card |
58 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
global fuel oil market |
24 | 28 |
|
oil company |
23 | 54 |
|
bp share price |
22 | 61 |
|
bp statistical review of world energy 2018 |
21 | 6 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
blueprint power |
18 | 3.45% |
|
outlook 2018 |
28 | 1.55% |
|
graduate programmes |
15 | 4.31% |
|
aker bp |
22 | 2.32% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.2% | |
| 42.5% | |
| 17.4% | |
| 1.4% | |
| 0% |
| Website | Referral Sites |
|---|---|
| 12.5 k | |
| 8.4 k | |
| 6.2 k | |
| 78 | |
| 7 |
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