better.com Overview
Alexa Rank
14,524
Daily Pageviews per Visitor
4.4
Daily Time on Site
3:29
Bounce Rate
46.2%
Search Traffic
25.2%
Total Sites Linking In
357
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
43.3% |
|
India |
40.7% |
|
United Arab Emirates |
1.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
7,944 |
|
India |
7,913 |
|
United Arab Emirates |
10,070 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
better mortgage |
22.91% |
|
better |
22.01% |
|
better.com |
3.42% |
|
better company |
2.85% |
|
better mortgage reviews |
2.47% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,554 | |
| 26,138 | |
| 16,179 | |
| 69,211 | |
| 71,903 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,949 | 2 | |
| 686 | 1 | |
| 262 | 22 | |
| 213 | 40 | |
| 164 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
regulatory requirements |
144 | 55 |
|
mortgage loan |
21 | 369 |
|
closing costs |
64 | 120 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
mortgage payment calculator |
58 | 56 |
|
conventional loan |
51 | 36 |
|
fha loan |
50 | 52 |
|
calculate mortgage payment |
48 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
mortgage payment calculator |
68 | 56 |
|
fha loan |
69 | 52 |
|
refinance mortgage |
69 | 40 |
|
usda loans |
53 | 43 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
fha vs conventional |
55 | 61 |
|
fha vs conventional loan |
53 | 64 |
|
conventional vs fha |
53 | 64 |
|
conventional loan vs fha |
53 | 66 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mortgage contingency |
18 | 3.69% |
|
quote calculator by home type – affordable quotes in 3 minutes |
11 | 4.53% |
|
co borrower |
18 | 4.94% |
|
package mortgage |
20 | 2.51% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 78.3% | |
| 62.7% | |
| 25.2% | |
| 24.3% | |
| 23% |
| Website | Referral Sites |
|---|---|
| 2.6 k | |
| 1.8 k | |
| 1.6 k | |
| 357 | |
| 265 |
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