rocketmortgage.com Overview
Alexa Rank
4,512
Daily Pageviews per Visitor
5.52
Daily Time on Site
4:06
Bounce Rate
41.7%
Search Traffic
24.3%
Total Sites Linking In
1,575
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
87.0% |
|
India |
2.8% |
|
Canada |
1.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,029 |
|
India |
44,204 |
|
Canada |
8,937 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
rocket mortgage |
17.61% |
|
quicken loans |
7.72% |
|
rocket mortgage login |
2.54% |
|
quicken loans login |
1.95% |
|
rocketmortgage |
1.11% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 13,436 | |
| 16,174 | |
| 25,967 | |
| 26,352 | |
| 32,408 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,949 | 2 | |
| 818 | 2 | |
| 262 | 22 | |
| 164 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mortgage loan |
70 | 60 |
|
loans |
81 | 52 |
|
home loans |
81 | 57 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
can you get a mortgage without a job |
30 | 12 |
|
2nd home mortgage rates |
29 | 18 |
|
investment property loans no money down |
29 | 15 |
|
how to buy a rental property with no money |
29 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
home affordability calculator |
71 | 41 |
|
loan amortization calculator |
61 | 44 |
|
stated income loans |
27 | 25 |
|
harp program |
60 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
rocket mortgage reviews |
45 | 71 |
|
seller concessions |
45 | 61 |
|
how to get a mortgage without 2 years employment |
44 | 23 |
|
closing costs |
41 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
pmi definition |
30 | 0.64% |
|
single family house |
15 | 3.77% |
|
escrow account definition |
19 | 3.44% |
|
100 basis points |
24 | 1.62% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 78.9% | |
| 78.6% | |
| 63.2% | |
| 24.3% | |
| 0.1% |
| Website | Referral Sites |
|---|---|
| 2.6 k | |
| 1.8 k | |
| 1.6 k | |
| 547 | |
| 79 |
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