autotrader.co.nz Overview
Alexa Rank
300,312
Daily Pageviews per Visitor
5.8
Daily Time on Site
6:18
Bounce Rate
37.9%
Search Traffic
43.7%
Total Sites Linking In
71
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
69.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
586 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
buy used cars auckland |
15.63% |
|
buy used car auckland |
11.06% |
|
autotrader |
2.66% |
|
used cars buyer auckland |
1.27% |
|
used car buyers auckland |
0.99% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 233,313 | |
| 253,035 | |
| 1,147,316 | |
| 5,286,618 | |
| 241,160 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 919 | 10 | |
| 7 | 2 | |
| 5 | 24 | |
| 3 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
new homes |
0 | 0 |
|
automotive news |
0 | 0 |
|
interest rates |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
toyota nz |
31 | 30 |
|
mazda cars |
22 | 35 |
|
used toyota |
21 | 35 |
|
cheap cars for sale |
21 | 33 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
kia picanto |
18 | 43 |
|
audi r8 |
61 | 53 |
|
audi q5 |
72 | 54 |
|
nissan juke |
73 | 48 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy used cars auckland |
50 | 40 |
|
cars for sale |
49 | 69 |
|
buy used car auckland |
49 | 40 |
|
cars for sale nz |
45 | 13 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
used cars |
63 | 0.01% |
|
toyota corolla |
55 | 0.02% |
|
kia sportage |
53 | 0.02% |
|
mazda verisa |
19 | 3.13% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.1% | |
| 43.7% | |
| 39.6% | |
| 27.5% | |
| 0% |
| Website | Referral Sites |
|---|---|
| 206 | |
| 99 | |
| 71 | |
| 35 | |
| 14 |
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