adp.com Overview
Alexa Rank
334
Daily Pageviews per Visitor
4.08
Daily Time on Site
4:51
Bounce Rate
23.2%
Search Traffic
10.6%
Total Sites Linking In
13,402
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
80.5% |
|
Canada |
4.8% |
|
India |
4.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
119 |
|
Canada |
266 |
|
India |
2,406 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
adp login |
17.47% |
|
adp |
9.35% |
|
adp workforce |
6.15% |
|
adp workforce now |
4.58% |
|
adp portal |
3.83% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 44,762 | |
| 106 | |
| 346 | |
| - | |
| 480 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 12,644 | 1 | |
| 4,922 | 17 | |
| 21 | 46 | |
| 3 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
home buyers |
0 | 0 |
|
zillow group |
0 | 0 |
|
zillow |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
calculate federal withholding |
22 | 22 |
|
texas tax calculator |
21 | 29 |
|
how to calculate federal withholding |
21 | 19 |
|
how much of my paycheck goes to taxes |
21 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
calculate tax on bonus |
62 | 13 |
|
texas tax calculator |
59 | 29 |
|
tableau competitors |
65 | 27 |
|
calculate bonus after tax |
62 | 13 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
take home pay calculator |
43 | 62 |
|
net pay calculator |
40 | 58 |
|
pay calculator |
39 | 60 |
|
calculate take home pay |
37 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
kindercare |
47 | 0.14% |
|
adp list |
19 | 1.82% |
|
2018 w2 form |
22 | 2.3% |
|
exempt employee |
41 | 0.18% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.6% | |
| 40.4% | |
| 10.6% | |
| 0.6% | |
| Website | Referral Sites |
|---|---|
| 37.5 k | |
| 13.4 k | |
| 2.7 k | |
| 284 |
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