adairs.co.nz Overview
Alexa Rank
1,063,238
Daily Pageviews per Visitor
2.2
Daily Time on Site
2:37
Bounce Rate
38.1%
Search Traffic
37.5%
Total Sites Linking In
20
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
71.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
2,509 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
silk pillowcase nz |
13.5% |
|
adairs |
12.01% |
|
adairs nz |
7.98% |
|
afterpay |
2.14% |
|
duvet covers |
1.89% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 270,360 | |
| 8,728,988 | |
| 1,003,679 | |
| 971,457 | |
| 100,606 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 112 | 3 | |
| 2 | 4 | |
| 1 | 33 | |
| 1 | 4 | |
| 1 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
ergonomics |
0 | 0 |
|
hair cut |
0 | 0 |
|
work day |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
full length mirror nz |
25 | 10 |
|
photo frame |
24 | 42 |
|
pillow cases |
24 | 35 |
|
mirrors |
23 | 44 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
photo frames |
75 | 41 |
|
photo frame |
71 | 42 |
|
tea towels |
75 | 33 |
|
side table |
71 | 43 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
bath towel sale |
32 | 65 |
|
buy sheets |
30 | 63 |
|
luxury linen |
27 | 41 |
|
cushions for sale |
25 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
decor |
46 | 0.09% |
|
plant pots |
37 | 0.19% |
|
pots for plants |
28 | 0.41% |
|
pot plant stand |
14 | 2.58% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 37.5% | |
| 35.6% | |
| 32.4% | |
| 27.3% | |
| Website | Referral Sites |
|---|---|
| 219 | |
| 150 | |
| 43 | |
| 20 | |
| 10 |
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