zipcar.com Overview
Alexa Rank
46,059
Daily Pageviews per Visitor
3.9
Daily Time on Site
3:54
Bounce Rate
27.0%
Search Traffic
37.4%
Total Sites Linking In
2,339
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
60.7% |
|
United Kingdom |
18.5% |
|
Canada |
3.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
8,989 |
|
United Kingdom |
5,141 |
|
Canada |
19,967 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zipcar |
22.22% |
|
zip car |
6.48% |
|
zipcar uk fleet |
3.04% |
|
zipcar login |
1.59% |
|
zipcar boston |
1.26% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 46,499 | |
| 4,804 | |
| 1,700,332 | |
| 161,162 | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 903 | 6 | |
| 243 | 10 | |
| 99 | 4 | |
| 8 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
car rentals |
3 | 140 |
|
upholstery cleaning |
0 | 0 |
|
pet hair |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
turo |
37 | 60 |
|
rent a tesla |
37 | 32 |
|
tesla rental |
36 | 29 |
|
rent tesla |
35 | 26 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
go car |
53 | 29 |
|
ride share |
50 | 29 |
|
rent your car |
60 | 30 |
|
p2p car sharing |
60 | 8 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
car sharing companies |
45 | 57 |
|
car share companies |
39 | 57 |
|
get around car rental |
36 | 72 |
|
car sharing website |
36 | 49 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
rent car app |
20 | 2.89% |
|
zero waste home |
29 | 0.8% |
|
community app |
21 | 1.27% |
|
car share nyc |
21 | 3.71% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 37.4% | |
| 36% | |
| 33% | |
| 24.1% | |
| Website | Referral Sites |
|---|---|
| 3.9 k | |
| 2.3 k | |
| 1.7 k | |
| 1.1 k | |
| 188 |
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