zalora.com.hk Overview
Alexa Rank
31,535
Daily Pageviews per Visitor
5.2
Daily Time on Site
6:42
Bounce Rate
30.1%
Search Traffic
25%
Total Sites Linking In
139
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Hong Kong |
76.0% |
|
Japan |
12.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Hong Kong |
275 |
|
Japan |
13,094 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zalora |
6.53% |
|
adidas hk |
1.24% |
|
adidas |
1.02% |
|
zalora hk |
0.73% |
|
hong kong online shopping |
0.68% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 131,998 | |
| 80,965 | |
| 257,080 | |
| 62,394 | |
| 108,422 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 16 | 2 | |
| 15 | 342 | |
| 11 | 1 | |
| 2 | 6 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
customer service teams |
2 | 8 |
|
public holiday |
0 | 0 |
|
direct marketing |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
dyson |
32 | 63 |
|
紀芝 jujy 藍寶石冰點無痛脫毛機 |
30 | 10 |
|
dyson hk |
27 | 23 |
|
marshall hong kong |
27 | 5 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
nike |
27 | 75 |
|
happy socks |
31 | 46 |
|
jack and jones |
55 | 46 |
|
clarks |
62 | 58 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online shopping in hong kong |
29 | 56 |
|
online shop |
28 | 63 |
|
online shop hk |
27 | 56 |
|
iris ohyama ic-fac2 vs ic-fac3 |
21 | 17 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
guess watch |
27 | 1.03% |
|
smart watch |
55 | 0.01% |
|
travel bag |
39 | 0.14% |
|
boss |
52 | 0.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.8% | |
| 57.1% | |
| 39.9% | |
| 37.8% | |
| 25% |
| Website | Referral Sites |
|---|---|
| 537 | |
| 139 | |
| 94 | |
| 92 | |
| 32 |
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