zalando.es Overview
Alexa Rank
16,529
Daily Pageviews per Visitor
6.5
Daily Time on Site
6:20
Bounce Rate
35.0%
Search Traffic
25.3%
Total Sites Linking In
450
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Spain |
89.3% |
|
United States |
3.1% |
|
United Kingdom |
1.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Spain |
261 |
|
United States |
95,230 |
|
United Kingdom |
46,663 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zalando |
7.19% |
|
mango |
1.85% |
|
ropa interior masculina |
1.62% |
|
nike |
1.15% |
|
new balance |
0.88% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 66,429 | |
| 4,121 | |
| 26,003 | |
| 291,211 | |
| 155,435 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
maliparmi |
27 | 19 |
|
frankie morello |
26 | 18 |
|
nike cortez hombre |
26 | 10 |
|
sundek outlet |
26 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
s oliver |
48 | 36 |
|
bershka |
16 | 57 |
|
pull and bear |
16 | 54 |
|
massimo dutti |
20 | 55 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
morgan online |
23 | 45 |
|
replay online |
22 | 55 |
|
free people |
20 | 70 |
|
comprar bikinis online |
19 | 45 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
patagonia ropa |
17 | 3.29% |
|
ipanema |
42 | 0.24% |
|
ropa hombre |
17 | 4.44% |
|
nike sportswear |
29 | 0.65% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 85.7% | |
| 76.5% | |
| 61% | |
| 42.4% | |
| 25.3% |
| Website | Referral Sites |
|---|---|
| 450 | |
| 123 | |
| 57 | |
| 56 | |
| 47 |
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