xiaohongshu.com Overview
Alexa Rank
335
Daily Pageviews per Visitor
2.93
Daily Time on Site
2:40
Bounce Rate
27.2%
Search Traffic
16.1%
Total Sites Linking In
3,000
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
95.6% |
|
United States |
1.1% |
|
Hong Kong |
0.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
66 |
|
United States |
4,870 |
|
Hong Kong |
255 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
小红书 |
9.42% |
|
小紅書 |
2.46% |
|
xiaohongshu |
2.42% |
|
小红书电脑版 |
1.22% |
|
小红书网页版 |
0.89% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 58 | |
| 213 | |
| 218 | |
| 141 | |
| 3,049 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
日本亚马逊 |
50 | 35 |
|
鱿鱼游戏 |
48 | 42 |
|
微信读书 |
45 | 38 |
|
亚马逊美国 |
45 | 37 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
加拿大鹅 |
66 | 26 |
|
鱿鱼游戏 |
53 | 42 |
|
母亲节 |
18 | 36 |
|
亚米 |
20 | 42 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
1sale |
24 | 74 |
|
ctexcel review |
21 | 64 |
|
西班牙 deal |
21 | 50 |
|
小米手環5 vs 6 |
21 | 48 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
天鹅臂 |
24 | 1.31% |
|
创客贴 |
35 | 0.28% |
|
安耐晒 |
26 | 2.1% |
|
mac omega |
19 | 3.8% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 22% | |
| 22% | |
| 16.1% | |
| 15.6% | |
| 11.9% |
| Website | Referral Sites |
|---|---|
| 17.1 k | |
| 14 k | |
| 3 k | |
| 2.5 k | |
| 282 |
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