wilko.com Overview
Alexa Rank
52,060
Daily Pageviews per Visitor
2.8
Daily Time on Site
2:49
Bounce Rate
40.7%
Search Traffic
51%
Total Sites Linking In
1,310
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
83.5% |
|
Pakistan |
3.1% |
|
United States |
2.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
521 |
|
Pakistan |
17,004 |
|
United States |
117,563 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
wilko |
9.45% |
|
wilkinsons |
0.95% |
|
wilkinson |
0.84% |
|
cleaning supplies |
0.77% |
|
wilkos |
0.72% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 25,834 | |
| 85,124 | |
| 89,632 | |
| 27,237 | |
| 40,406 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,637 | 86 | |
| 1,379 | 7 | |
| 964 | 2 | |
| 522 | 6 | |
| 427 | 22 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
computer games |
0 | 0 |
|
mattress toppers |
0 | 0 |
|
food and drink |
3 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
christmas baubles |
40 | 19 |
|
fire pit |
38 | 48 |
|
floating shelf |
37 | 41 |
|
bedside table |
36 | 42 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
floating shelf |
72 | 41 |
|
bnq |
62 | 27 |
|
shoe rack |
73 | 49 |
|
office chair |
78 | 53 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap mirrors |
44 | 67 |
|
cheap bedside tables |
42 | 77 |
|
cheap garden furniture |
40 | 54 |
|
bedside table cheap |
39 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
dog water bottle |
35 | 0.15% |
|
solar garden lights |
32 | 0.42% |
|
shoe polish |
32 | 0.51% |
|
cat accessories |
26 | 0.81% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.5% | |
| 51% | |
| 50.3% | |
| 41.3% | |
| 38.1% |
| Website | Referral Sites |
|---|---|
| 1.3 k | |
| 1.3 k | |
| 859 | |
| 840 | |
| 641 |
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