wellingtonairport.co.nz Overview
Alexa Rank
1,098,021
Daily Pageviews per Visitor
3.5
Daily Time on Site
2:53
Bounce Rate
46.0%
Search Traffic
67.6%
Total Sites Linking In
242
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
80.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
2,772 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
wellington airport parking |
15.05% |
|
wellington airport |
14.45% |
|
wellington |
4.39% |
|
wellington airport arrivals |
4.15% |
|
rebel sport |
4.13% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,263,851 | |
| 356,747 | |
| - | |
| - | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 108 | 8 | |
| 99 | 4 | |
| 21 | 12 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
auckland |
8 | 8 |
|
new zealand |
29 | 5 |
|
wellington |
77 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
auckland airport arrivals |
31 | 25 |
|
flight arrivals auckland |
27 | 9 |
|
flight departures |
23 | 16 |
|
airport arrival |
23 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
flight centre |
57 | 49 |
|
airnz |
55 | 40 |
|
new zealand flights |
63 | 27 |
|
airnewzealand |
55 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
jr duty free |
28 | 50 |
|
jr duty free nz |
26 | 11 |
|
jr duty free auckland |
25 | 11 |
|
duty free nz |
24 | 44 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
rebel sports |
36 | 0.29% |
|
lighting direct |
42 | 0.17% |
|
vodafone |
67 | 0% |
|
sunglass hut nz |
14 | 4.51% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.6% | |
| 63.5% | |
| 45.2% | |
| Website | Referral Sites |
|---|---|
| 567 | |
| 292 | |
| 242 |
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