wayfair.com Overview
Alexa Rank
437
Daily Pageviews per Visitor
6.48
Daily Time on Site
7:34
Bounce Rate
33.2%
Search Traffic
28.1%
Total Sites Linking In
7,887
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
74.1% |
|
China |
12.7% |
|
India |
2.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
110 |
|
China |
1,071 |
|
India |
4,124 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
wayfair |
4.19% |
|
wayfair rugs |
0.22% |
|
wallpaper |
0.18% |
|
wayfair coupon |
0.17% |
|
wayfair furniture |
0.17% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,331 | |
| 211 | |
| 293 | |
| 1,283 | |
| 533 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 34,045 | 63 | |
| 9,968 | 24 | |
| 7,854 | 18 | |
| 2,973 | 9 | |
| 291 | 9 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
frame rate |
0 | 0 |
|
ray tracing |
0 | 0 |
|
realism |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
shark vacuum |
57 | 53 |
|
toaster oven |
55 | 47 |
|
ninja blender |
54 | 52 |
|
air mattress |
54 | 47 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
furniture stores |
64 | 55 |
|
furniture store |
67 | 43 |
|
home furniture |
58 | 42 |
|
furniture stores near me |
63 | 55 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
national tree company |
62 | 70 |
|
patio furniture sale |
60 | 68 |
|
outdoor furniture sale |
57 | 70 |
|
cheap outdoor rugs |
57 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
insulated tote bags |
17 | 4.74% |
|
jewelry roll |
21 | 2.42% |
|
comfort design |
21 | 2.59% |
|
24 refrigerator |
20 | 3.54% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 38.5% | |
| 31% | |
| 28.1% | |
| 27% | |
| 18.2% |
| Website | Referral Sites |
|---|---|
| 33.7 k | |
| 20.7 k | |
| 7.9 k | |
| 6.2 k | |
| 6 k |
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