vans.com.au Overview
Alexa Rank
296,087
Daily Pageviews per Visitor
2.9
Daily Time on Site
2:44
Bounce Rate
40.5%
Search Traffic
35.8%
Total Sites Linking In
50
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
69.3% |
|
United States |
9.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
5,377 |
|
United States |
344,253 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
vans |
17.84% |
|
vans shoes |
4.48% |
|
vans old skool |
3.74% |
|
vans near me |
3.01% |
|
vans australia |
2.9% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 85,262 | |
| 242,492 | |
| 245,286 | |
| 245,400 | |
| 1,816,376 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 817 | 9 | |
| 84 | 86 | |
| 33 | 12 | |
| 30 | 6 | |
| 16 | 19 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
action plans |
0 | 0 |
|
anti-racism |
0 | 0 |
|
black lives matters |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nike |
28 | 75 |
|
new balance |
25 | 64 |
|
converse |
25 | 63 |
|
dr martens |
24 | 54 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
vans classic |
55 | 25 |
|
converse |
14 | 63 |
|
sk8 |
71 | 30 |
|
adidas |
65 | 73 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
vans shoes for sale |
39 | 67 |
|
vans sale |
38 | 68 |
|
vans shoes sale |
37 | 68 |
|
vans store |
34 | 67 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
afterpay sign up |
17 | 3.74% |
|
vans half cab pro |
18 | 2.98% |
|
van |
51 | 0.05% |
|
vans outlet |
40 | 0.2% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 58.3% | |
| 43.8% | |
| 42.9% | |
| 35.8% | |
| 33.4% |
| Website | Referral Sites |
|---|---|
| 383 | |
| 229 | |
| 228 | |
| 109 | |
| 50 |
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