vanguard.com.au Overview
Alexa Rank
44,679
Daily Pageviews per Visitor
6.5
Daily Time on Site
4:33
Bounce Rate
22.7%
Search Traffic
37.1%
Total Sites Linking In
175
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
94.5% |
|
United States |
3.3% |
|
New Zealand |
1.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
919 |
|
United States |
254,794 |
|
New Zealand |
10,569 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
vas |
12.91% |
|
vdhg |
7.68% |
|
vanguard |
7.03% |
|
vgs |
7.02% |
|
vanguard personal investor |
3.66% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,078,512 | |
| 171,393 | |
| 227,168 | |
| 770,446 | |
| 215,795 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 583 | 18 | |
| 540 | 5 | |
| 171 | 4 | |
| 152 | 8 | |
| 100 | 26 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
net asset value |
0 | 0 |
|
stockbrokers |
0 | 0 |
|
financial advisers |
7 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
a200 |
44 | 30 |
|
asx 200 etf |
40 | 13 |
|
betashares etf |
39 | 11 |
|
ndq |
37 | 27 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
gold etf |
70 | 42 |
|
ioo |
68 | 27 |
|
best performing etfs |
70 | 27 |
|
etf list |
70 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
etf performance comparison |
35 | 61 |
|
compare etf |
34 | 65 |
|
compare etfs |
33 | 70 |
|
vgs share price |
33 | 25 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
etf meaning |
39 | 0.09% |
|
vanguard growth index fund |
30 | 0.7% |
|
managed fund |
15 | 3.69% |
|
managed funds |
18 | 3.65% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.6% | |
| 60.7% | |
| 51.8% | |
| 37.1% | |
| 24.5% |
| Website | Referral Sites |
|---|---|
| 226 | |
| 175 | |
| 126 | |
| 78 | |
| 68 |
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