usms.org Overview
Alexa Rank
342,817
Daily Pageviews per Visitor
2.1
Daily Time on Site
1:56
Bounce Rate
62.4%
Search Traffic
56.3%
Total Sites Linking In
760
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
50.9% |
|
Australia |
4.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
63,363 |
|
Australia |
74,977 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
usms |
4.81% |
|
us masters swimming |
3.65% |
|
masters swimming |
1.94% |
|
25 yards to meters |
1.17% |
|
masters swimming near me |
0.93% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 133,710 | |
| 830,088 | |
| 10,259 | |
| 192,908 | |
| 144,042 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 29,943 | 11 | |
| 471 | 72 | |
| 291 | 11 | |
| 33 | 1 | |
| 21 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
usa swimming |
33 | 907 |
|
swimming |
335 | 98 |
|
swimmers |
358 | 10 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
matt biondi |
40 | 24 |
|
caeleb dressel |
39 | 36 |
|
katie ledecky |
34 | 48 |
|
jason lezak |
34 | 24 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
swim |
68 | 42 |
|
swimoutlet |
69 | 51 |
|
swim lessons |
27 | 35 |
|
swimming lessons |
54 | 38 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best tech suit for butterfly |
32 | 55 |
|
tech suit review |
31 | 9 |
|
mizuno tech suit review |
30 | 60 |
|
best gifts for swimmers |
29 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
olympic size pool |
27 | 1.08% |
|
michael phillips swimmer |
14 | 2.31% |
|
breaststroke |
36 | 0.46% |
|
swim team near me |
25 | 2.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.3% | |
| 65.4% | |
| 56.3% | |
| 37.6% | |
| 6.7% |
| Website | Referral Sites |
|---|---|
| 3.3 k | |
| 1 k | |
| 760 | |
| 147 |
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