usatoday.com Overview
Alexa Rank
513
Daily Pageviews per Visitor
1.53
Daily Time on Site
3:59
Bounce Rate
66.9%
Search Traffic
49.4%
Total Sites Linking In
101,175
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
66.6% |
|
India |
5.0% |
|
China |
4.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
116 |
|
India |
1,578 |
|
China |
3,153 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
mlb standings |
0.56% |
|
facebook login |
0.48% |
|
hurricane florence |
0.42% |
|
facebook log in |
0.33% |
|
usa today |
0.32% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 90 | |
| 313 | |
| 261 | |
| 96 | |
| 127 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 722,875 | 475 | |
| 708,053 | 92 | |
| 611,040 | 502 | |
| 485,023 | 197 | |
| 388,567 | 202 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
white house |
5,757 | 749 |
|
cnn |
0 | 0 |
|
washington post |
3,957 | 587 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
us china tariffs |
63 | 56 |
|
apple stock price |
63 | 55 |
|
gm |
62 | 75 |
|
facebook midterm elections |
62 | 49 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
trump zte |
81 | 51 |
|
kimberly guilfoyle fox news |
76 | 58 |
|
tropical depression florence |
75 | 61 |
|
massachusetts explosions |
75 | 51 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
stock market |
78 | 81 |
|
john brennan security clearance |
78 | 35 |
|
trump approval rating |
78 | 69 |
|
tesla stock price |
78 | 81 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
darren sharper |
34 | 0.4% |
|
saudi arabia and canada |
31 | 0.69% |
|
elizabeth holmes trial |
28 | 0.32% |
|
iheartradio |
65 | 0.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.3% | |
| 49.4% | |
| 32.3% | |
| 32.1% | |
| 23% |
| Website | Referral Sites |
|---|---|
| 182.7 k | |
| 159.4 k | |
| 111.5 k | |
| 101.2 k | |
| 96.1 k |
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