unison.org.uk Overview
Alexa Rank
363,624
Daily Pageviews per Visitor
2.0
Daily Time on Site
1:35
Bounce Rate
67.1%
Search Traffic
59.4%
Total Sites Linking In
1,247
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
79.4% |
|
United States |
5.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
6,768 |
|
United States |
498,010 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
unison |
15.47% |
|
appraisal |
5.47% |
|
trade union |
2.09% |
|
docas |
1.96% |
|
appraisal meaning |
1.88% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 129,360 | |
| 1,122,449 | |
| 522,503 | |
| 3,358,402 | |
| 181,173 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,775 | 41 | |
| 2,138 | 82 | |
| 1,508 | 24 | |
| 12 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
public services |
1,178 | 46 |
|
trade unions |
595 | 29 |
|
work place |
410 | 52 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
constructive dismissal |
41 | 31 |
|
redundancy calculator |
32 | 21 |
|
annual leave |
29 | 33 |
|
holiday entitlement |
29 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
annual leave |
65 | 33 |
|
employment contract |
65 | 35 |
|
notice period |
60 | 37 |
|
unfair dismissal |
60 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
statutory paternity pay |
26 | 45 |
|
sick leave pay |
26 | 60 |
|
redundancy pay |
25 | 62 |
|
redundancy pay calculator |
25 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
how to create twitter cards |
12 | 4.36% |
|
sick days |
21 | 1.63% |
|
pay rise |
19 | 1.58% |
|
suspension |
45 | 0.09% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 84.8% | |
| 80% | |
| 59.4% | |
| 55.6% | |
| 54.4% |
| Website | Referral Sites |
|---|---|
| 3.9 k | |
| 2.4 k | |
| 1.2 k | |
| 292 | |
| 29 |
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