ulster.ac.uk Overview
Alexa Rank
17,593
Daily Pageviews per Visitor
3.9
Daily Time on Site
6:18
Bounce Rate
31.1%
Search Traffic
33.9%
Total Sites Linking In
2,241
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
54.8% |
|
Nigeria |
16.2% |
|
Ireland |
7.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,668 |
|
Nigeria |
2,392 |
|
Ireland |
1,046 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ulster university |
11.29% |
|
ulster university london |
8.67% |
|
ulster portal |
6.93% |
|
ulster university birmingham |
4.47% |
|
ulster |
2.74% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 23,850 | |
| 21,227 | |
| 95,477 | |
| 30,013 | |
| 55,239 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,158 | 16 | |
| 2,166 | 29 | |
| 1,032 | 23 | |
| 917 | 25 | |
| 818 | 11 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
vice chancellor |
43 | 59 |
|
northern ireland |
778 | 32 |
|
higher education |
184 | 28 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
international business management |
24 | 25 |
|
library homepage |
23 | 21 |
|
international business |
22 | 36 |
|
enrolment |
21 | 39 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
business management |
59 | 40 |
|
ucas |
18 | 47 |
|
queens university of belfast |
65 | 18 |
|
a levels |
52 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
roehampton online |
11 | 11 |
|
roehampton online portal |
11 | 6 |
|
online msc computer science |
10 | 56 |
|
argument vs opinion |
10 | 42 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cities in northern ireland |
17 | 3.65% |
|
belfast university |
17 | 4.31% |
|
behzad abdi |
10 | 4.69% |
|
janurary |
25 | 1.18% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 35.4% | |
| 34% | |
| 33.9% | |
| 24.5% | |
| 17% |
| Website | Referral Sites |
|---|---|
| 2.2 k | |
| 1.3 k | |
| 1.2 k | |
| 1.1 k | |
| 801 |
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