trupanion.com Overview
Alexa Rank
62,723
Daily Pageviews per Visitor
3.2
Daily Time on Site
3:27
Bounce Rate
35.4%
Search Traffic
38.6%
Total Sites Linking In
1,900
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
69.5% |
|
Canada |
18.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
17,294 |
|
Canada |
6,968 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
trupanion |
20.3% |
|
pet insurance |
3.79% |
|
trupanion claim form |
3.14% |
|
trupanion login |
2.99% |
|
trupanion pet insurance |
2.53% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 75,105 | |
| 71,050 | |
| 1,143,998 | |
| 107,533 | |
| 814,730 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 902 | 87 | |
| 466 | 4 | |
| 311 | 6 | |
| 305 | 4 | |
| 266 | 76 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
pet owners |
636 | 83 |
|
professional advice |
598 | 88 |
|
veterinarian |
673 | 79 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
pet insurance az zencafe.net |
37 | 11 |
|
can dogs eat almonds |
34 | 36 |
|
arkansas pet insurance |
34 | 9 |
|
nationwide pet insurance whole pet with wellness plan |
33 | 12 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
aspca pet insurance |
63 | 43 |
|
petsbest |
60 | 36 |
|
figo pet insurance |
60 | 40 |
|
pet first |
60 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best pet insurance |
63 | 63 |
|
pet insurance companies |
53 | 64 |
|
pets best insurance |
50 | 60 |
|
pet insurance cost |
50 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
vegetables for dogs |
21 | 3.59% |
|
pet plan |
34 | 0.49% |
|
can cats eat watermelon |
27 | 1.59% |
|
banfield wellness plan |
36 | 0.45% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 38.6% | |
| 38.5% | |
| 34.1% | |
| 33.9% | |
| 21.4% |
| Website | Referral Sites |
|---|---|
| 2 k | |
| 1.9 k | |
| 747 | |
| 714 | |
| 651 |
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