travelex.com.au Overview
Alexa Rank
540,676
Daily Pageviews per Visitor
1.8
Daily Time on Site
1:47
Bounce Rate
60.3%
Search Traffic
58.6%
Total Sites Linking In
146
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
44.7% |
|
United States |
11.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
12,532 |
|
United States |
383,431 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
aud to usd |
20.93% |
|
usd to aud |
13.65% |
|
currency converter |
6.47% |
|
exchange rate |
1.59% |
|
aus to usd |
1.55% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,159,063 | |
| 329,297 | |
| 31,814 | |
| 5,850,217 | |
| 1,310,597 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,656 | 1 | |
| 20 | 2 | |
| 4 | 1 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
bank accounts |
1 | 1 |
|
money transfers |
0 | 0 |
|
currency |
8 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
money in indonesia |
29 | 7 |
|
ofx |
28 | 45 |
|
sek to aud |
25 | 20 |
|
ofx reviews |
24 | 24 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
usd to nzd |
61 | 51 |
|
eur to usd |
73 | 63 |
|
gbp to usd |
72 | 63 |
|
usd to cad |
67 | 66 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
aud vs usd |
38 | 35 |
|
money exchange online |
37 | 62 |
|
buy foreign currency online best rates |
37 | 54 |
|
buy currency online |
35 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
1 aud to cad |
20 | 2.54% |
|
exchange rate converter |
33 | 0.54% |
|
usd to aud calculator |
25 | 1.34% |
|
indonesian rupiah |
33 | 0.34% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 81.2% | |
| 66.7% | |
| 58.6% | |
| 41.1% | |
| Website | Referral Sites |
|---|---|
| 434 | |
| 146 | |
| 51 | |
| 31 | |
| 7 |
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