townofchapelhill.org Overview
Alexa Rank
472,021
Daily Pageviews per Visitor
2.5
Daily Time on Site
2:34
Bounce Rate
56.9%
Search Traffic
40.7%
Total Sites Linking In
415
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
100.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
111,180 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
chapel hill nc |
19.57% |
|
chapel hill |
12.68% |
|
chapel hill transit |
4.1% |
|
chapel hill north carolina |
2% |
|
chapel hill police |
1.49% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,980,080 | |
| 292,630 | |
| 1,228,178 | |
| 443,876 | |
| 308,017 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,704 | 11 | |
| 824 | 13 | |
| 787 | 8 | |
| 440 | 14 | |
| 136 | 25 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
chapel hill |
466 | 10 |
|
orange county |
158 | 10 |
|
north carolina |
54 | 9 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
carrboro nc |
39 | 35 |
|
carrboro |
39 | 31 |
|
orange county animal shelter |
33 | 39 |
|
orange county animal services |
31 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
varsity theater |
49 | 35 |
|
unc student stores |
16 | 29 |
|
unc |
63 | 50 |
|
orange county library |
58 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
unc vs ucf |
17 | 57 |
|
chapel hill sales tax |
17 | 12 |
|
free parking near me |
15 | 55 |
|
carraway village retail |
15 | 12 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
orange county nc gis |
25 | 2.68% |
|
chapel hill schools |
20 | 4.1% |
|
chapel hill nc county |
21 | 2.13% |
|
bus schedule |
40 | 0.28% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 42.9% | |
| 40.7% | |
| 39.1% | |
| Website | Referral Sites |
|---|---|
| 447 | |
| 415 | |
| 324 | |
| 177 | |
| 124 |
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