thetruthaboutmortgage.com Overview
Alexa Rank
269,985
Daily Pageviews per Visitor
1.3
Daily Time on Site
1:55
Bounce Rate
84.0%
Search Traffic
75.9%
Total Sites Linking In
321
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
57.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
95,570 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
bridge loan |
1.4% |
|
interest rate vs apr |
1.12% |
|
costco mortgage |
0.8% |
|
rocket mortgage |
0.78% |
|
zestimate |
0.74% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 28,226 | |
| 25,548 | |
| 885,792 | |
| 178,159 | |
| 258,311 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,959 | 2 | |
| 605 | 1 | |
| 49 | 37 | |
| 41 | 2 | |
| 2 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mortgage loan |
62 | 4 |
|
loans |
166 | 0 |
|
credit scores |
98 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
mortgage payment calculator |
58 | 56 |
|
calculate mortgage payment |
49 | 40 |
|
home loan calculator |
47 | 53 |
|
mortgage rate calculator |
45 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
mortgage payment calculator |
68 | 56 |
|
mortgage insurance |
70 | 43 |
|
refinance calculator |
68 | 45 |
|
current mortgage rates |
15 | 53 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
heloc vs mortgage |
42 | 65 |
|
home equity loan vs mortgage |
40 | 62 |
|
home equity loan vs cash out refinance calculator |
40 | 54 |
|
free mortgage calculator |
37 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
loan underwriting |
22 | 2.18% |
|
origination fees |
22 | 2.88% |
|
what is an origination fee |
23 | 2.27% |
|
fixed rate mortgage |
22 | 1.57% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 77% | |
| 76.5% | |
| 75.9% | |
| 71.4% | |
| 63.7% |
| Website | Referral Sites |
|---|---|
| 1.9 k | |
| 1.8 k | |
| 626 | |
| 321 | |
| 257 |
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