thetoughcookie.com Overview
Alexa Rank
2,353,539
Daily Pageviews per Visitor
1
Daily Time on Site
2:12
Bounce Rate
84.6%
Search Traffic
83.3%
Total Sites Linking In
67
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
67.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
474,960 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
momofuku birthday cake |
5.24% |
|
grape syrup |
3.34% |
|
momofuku cake |
2.92% |
|
milk bar birthday cake recipe |
2.65% |
|
salted caramel macarons |
2.46% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 5,993,674 | |
| 543,676 | |
| 70,850 | |
| 8,270,083 | |
| 348,101 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 226 | 21 | |
| 85 | 2 | |
| 35 | 1 | |
| 19 | 7 | |
| 12 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
promo codes |
0 | 0 |
|
cake |
5 | 4 |
|
milk |
9 | 13 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
milk cakes |
27 | 12 |
|
milk bar recipes |
24 | 27 |
|
milk bar |
20 | 50 |
|
baking club |
19 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
vanilla cake |
59 | 34 |
|
birthday cake |
63 | 50 |
|
chocolate cake recipe |
68 | 43 |
|
pink velvet cake |
54 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
8 inch cake pan vs 9 inch |
14 | 49 |
|
milk bar store |
13 | 59 |
|
how to adjust baking time for different size pans |
13 | 57 |
|
converting cake recipes for different size pans |
13 | 19 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
milk bar cake recipe |
23 | 3.09% |
|
tough cookie |
25 | 0.96% |
|
momofuku milk bar birthday cake |
21 | 2.82% |
|
how to make buttercream |
26 | 0.92% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 83.3% | |
| 42.8% | |
| 34.9% | |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 138 | |
| 94 | |
| 67 | |
| 17 |
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