thesouthern.com Overview
Alexa Rank
431,077
Daily Pageviews per Visitor
1.6
Daily Time on Site
1:53
Bounce Rate
57.9%
Search Traffic
23.4%
Total Sites Linking In
1,062
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
85.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
59,273 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
obits for southern il |
3.12% |
|
stolen shark returned |
2.77% |
|
gaege bethune |
2.74% |
|
illinois coal mines |
2.39% |
|
southern illinoisan |
2.21% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 228,178 | |
| 275,260 | |
| 1,304,730 | |
| 44,315 | |
| 267,191 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 18,708 | 4 | |
| 17,175 | 5 | |
| 14,095 | 10 | |
| 1,295 | 35 | |
| 1,255 | 14 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
shot and killed |
107 | 9 |
|
police departments |
265 | 4 |
|
southern illinois |
3,598 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
siu parking |
25 | 15 |
|
melissa germain |
25 | 7 |
|
weather |
24 | 89 |
|
siu swimming |
24 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
harbor freight |
83 | 75 |
|
siu parking |
6 | 15 |
|
national pumpkin day |
63 | 24 |
|
siu.edu |
43 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
bleyer lake fishing with special populations carbondale il |
23 | 10 |
|
southern illinois university online mba |
22 | 8 |
|
siu online |
19 | 7 |
|
good will |
16 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
a simple favor |
66 | 0% |
|
deck the halls |
29 | 0.54% |
|
southern |
43 | 0.31% |
|
bell smith springs |
18 | 3.79% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.7% | |
| 23.4% | |
| 22.9% | |
| 19.2% | |
| 16.6% |
| Website | Referral Sites |
|---|---|
| 3.1 k | |
| 1.3 k | |
| 1.1 k | |
| 663 | |
| 213 |
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