thepointsguy.com Overview
Alexa Rank
4,388
Daily Pageviews per Visitor
2.15
Daily Time on Site
2:38
Bounce Rate
68.4%
Search Traffic
56.6%
Total Sites Linking In
3,835
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
76.0% |
|
India |
3.8% |
|
Canada |
3.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,187 |
|
India |
21,831 |
|
Canada |
3,026 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
google flights |
4.15% |
|
global entry |
0.71% |
|
the points guy |
0.6% |
|
chase sapphire reserve |
0.5% |
|
chase ultimate rewards |
0.43% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 17,444 | |
| 48,566 | |
| 21,212 | |
| 80,416 | |
| 1,448 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 37,752 | 11 | |
| 3,385 | 4 | |
| 1,831 | 1 | |
| 608 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
sailing |
651 | 180 |
|
usa today |
624 | 188 |
|
editor's note |
2,251 | 59 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hyatt brand explorer |
40 | 17 |
|
spirit miles expiration |
40 | 16 |
|
amex platinum retention offer |
37 | 19 |
|
delta reserve mqm claim |
37 | 12 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
walmart credit card |
69 | 64 |
|
discover it |
66 | 50 |
|
amex blue cash |
18 | 35 |
|
target red card |
12 | 65 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
chase luxury hotels |
59 | 52 |
|
spg luxury card |
58 | 66 |
|
chase luxury hotel |
57 | 52 |
|
buy hilton points |
54 | 20 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
aadvantage american airlines |
23 | 2.04% |
|
southwest airlines chase card |
11 | 4.08% |
|
united emirates airline |
22 | 2.48% |
|
starwood subsidiaries |
22 | 2.63% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 80.5% | |
| 71.9% | |
| 56.6% | |
| 38.3% | |
| 24.3% |
| Website | Referral Sites |
|---|---|
| 3.8 k | |
| 1.7 k | |
| 1.3 k | |
| 918 | |
| 524 |
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