themacallan.com Overview
Alexa Rank
100,119
Daily Pageviews per Visitor
3.4
Daily Time on Site
3:14
Bounce Rate
43.0%
Search Traffic
38.2%
Total Sites Linking In
852
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Germany |
14.9% |
|
United States |
14.7% |
|
India |
12.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Germany |
27,498 |
|
United States |
139,035 |
|
India |
165,193 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
macallan |
16.93% |
|
macallan 18 |
5.37% |
|
the macallan |
5.08% |
|
macallan 12 |
4.05% |
|
macallan whiskey |
3.74% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 47,314 | |
| 44,634 | |
| 363,760 | |
| 1,711,311 | |
| 494,940 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 12,578 | 15 | |
| 1,700 | 15 | |
| 163 | 46 | |
| 95 | 8 | |
| 11 | 86 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
gin |
0 | 0 |
|
whiskey |
101 | 59 |
|
malt |
92 | 61 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
speyside scotch |
44 | 24 |
|
auchentoshan |
41 | 32 |
|
speyside |
41 | 31 |
|
islay scotch |
41 | 29 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
lagavulin 16 |
63 | 39 |
|
lagavulin |
63 | 45 |
|
ardbeg |
14 | 37 |
|
talisker |
58 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
macallan price |
46 | 57 |
|
macallan 18 price |
45 | 56 |
|
macallan whiskey price |
41 | 63 |
|
macallan 25 price |
39 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sherry cask |
18 | 3.97% |
|
concept 3 |
14 | 2.86% |
|
macallan mauritius |
11 | 2.3% |
|
edrington |
31 | 0.38% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 48.6% | |
| 48% | |
| 46.5% | |
| 38.2% | |
| Website | Referral Sites |
|---|---|
| 1.4 k | |
| 1.2 k | |
| 852 | |
| 234 | |
| 24 |
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