thedrum.com Overview
Alexa Rank
15,989
Daily Pageviews per Visitor
1.3
Daily Time on Site
1:46
Bounce Rate
81.1%
Search Traffic
61.4%
Total Sites Linking In
8,795
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
24.4% |
|
United States |
15.0% |
|
United Kingdom |
6.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
9,173 |
|
United States |
18,424 |
|
United Kingdom |
6,647 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
the drum |
1.09% |
|
google algorithm update 2022 |
0.83% |
|
facebook crimson hexagon |
0.54% |
|
quartz uzabase |
0.5% |
|
google discovery |
0.48% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 54,833 | |
| 12,863 | |
| 6,324 | |
| 15,502 | |
| 23,874 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 44,493 | 30 | |
| 31,012 | 20 | |
| 29,445 | 8 | |
| 27,948 | 7 | |
| 15,246 | 11 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
fox news |
0 | 0 |
|
tik tok |
770 | 18 |
|
chief marketing officer |
920 | 11 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nike |
39 | 75 |
|
laundry service |
38 | 42 |
|
sarah hofstetter |
38 | 20 |
|
eric silver mccann |
38 | 18 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cannes lions 2018 |
58 | 30 |
|
bumper ads |
66 | 30 |
|
triplelift |
73 | 36 |
|
advertising campaign |
67 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
anomaly agency |
47 | 52 |
|
wpp agencies |
46 | 61 |
|
best ads 2021 |
45 | 54 |
|
heineken media agency |
45 | 16 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
marketing stunt |
14 | 4.56% |
|
universal id |
21 | 1.62% |
|
cannes lions winners |
26 | 1.44% |
|
best header bidding solutions |
12 | 2.58% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.4% | |
| 50.7% | |
| 47.9% | |
| 42.1% | |
| 41.2% |
| Website | Referral Sites |
|---|---|
| 20.3 k | |
| 13.8 k | |
| 8.8 k | |
| 8.1 k | |
| 4.5 k |
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