thedecisionlab.com Overview
Alexa Rank
126,206
Daily Pageviews per Visitor
1.2
Daily Time on Site
2:19
Bounce Rate
79.2%
Search Traffic
77.5%
Total Sites Linking In
611
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
28.9% |
|
India |
17.3% |
|
United Kingdom |
8.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
91,780 |
|
India |
121,167 |
|
United Kingdom |
54,627 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
sunk cost fallacy |
6.24% |
|
dunning kruger effect |
3.85% |
|
halo effect |
2.58% |
|
confirmation bias |
2.36% |
|
loss aversion |
1.8% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 416,911 | |
| 21,855 | |
| 200,888 | |
| 3,229,621 | |
| 6,284,075 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 651 | 14 | |
| 3 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
decision-making |
87 | 45 |
|
private sector |
187 | 17 |
|
behavioral science |
333 | 16 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
what is the endowment effect? |
28 | 6 |
|
status quo bias definition |
27 | 7 |
|
present bias |
22 | 20 |
|
present/present bias |
20 | 11 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
false consensus effect |
62 | 28 |
|
present bias |
61 | 20 |
|
recency effect |
64 | 31 |
|
recency bias |
62 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
sunk cost fallacy |
29 | 58 |
|
sunk cost |
26 | 59 |
|
sunk costs fallacy |
23 | 59 |
|
sunk cost bias |
23 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
bike shedding |
19 | 1.53% |
|
incentivization |
30 | 1.05% |
|
suggestibility |
20 | 3.67% |
|
the endowment effect |
19 | 3.23% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 77.5% | |
| 50% | |
| Website | Referral Sites |
|---|---|
| 806 | |
| 611 | |
| 121 | |
| 6 |
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