swinburne.edu.au Overview
Alexa Rank
26,613
Daily Pageviews per Visitor
4.7
Daily Time on Site
4:42
Bounce Rate
47.3%
Search Traffic
44.5%
Total Sites Linking In
2,132
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
51.7% |
|
Australia |
33.8% |
|
India |
3.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
6,064 |
|
Australia |
544 |
|
India |
63,846 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
swinburne university |
6.37% |
|
swinburne |
5.48% |
|
swinburne university of technology |
4.8% |
|
harvard referencing |
1.89% |
|
swinburne blackboard |
1.47% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 45,750 | |
| 321,206 | |
| 12,566 | |
| 92,708 | |
| 15,251 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,023 | 57 | |
| 1,115 | 10 | |
| 545 | 14 | |
| 141 | 1 | |
| 31 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
international space station |
9 | 53 |
|
associate professors |
118 | 11 |
|
traditional custodians |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
linkedin learning |
36 | 59 |
|
portal |
33 | 59 |
|
graduate diploma |
27 | 23 |
|
bachelor of marketing |
27 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bachelor of commerce |
62 | 32 |
|
short courses |
57 | 24 |
|
bachelor of finance |
60 | 15 |
|
business course |
62 | 19 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
swinburne online |
51 | 56 |
|
study online |
39 | 61 |
|
swinburne online portal |
36 | 11 |
|
student online |
36 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
project management course |
31 | 0.37% |
|
last tango in paris |
39 | 0.12% |
|
management courses |
27 | 0.84% |
|
how to reference |
21 | 1.98% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 44.5% | |
| 32% | |
| 27.2% | |
| 25.2% | |
| 10.9% |
| Website | Referral Sites |
|---|---|
| 5.1 k | |
| 2.1 k | |
| 1.8 k | |
| 1.5 k | |
| 58 |
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