stb.gov.sg Overview
Alexa Rank
158,431
Daily Pageviews per Visitor
2.3
Daily Time on Site
5:41
Bounce Rate
55.4%
Search Traffic
47.6%
Total Sites Linking In
666
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Singapore |
25.3% |
|
Australia |
10.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Singapore |
2,470 |
|
Australia |
9,947 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
singapore |
27.72% |
|
stb |
6.23% |
|
singapore tourism board |
4.58% |
|
singapore tourism |
4.22% |
|
singapore rediscover voucher |
2.17% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 85,824 | |
| 136,391 | |
| 98,221 | |
| 101,622 | |
| 22,846 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 148 | 12 | |
| 85 | 36 | |
| 53 | 24 | |
| 38 | 250 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
thought leadership |
1 | 6,256 |
|
business models |
6 | 1,058 |
|
travelers |
4 | 1,570 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
singapore sg |
28 | 22 |
|
singapore malaysia |
26 | 27 |
|
ica singapore |
25 | 31 |
|
sg singapore |
24 | 11 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
ica singapore |
62 | 31 |
|
quarantine singapore |
62 | 10 |
|
singapore city |
76 | 31 |
|
singapore sg |
62 | 22 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
singapore official website |
36 | 54 |
|
singapore website |
30 | 57 |
|
singapore websites |
30 | 58 |
|
singapore official tourism website |
24 | 42 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
trust |
53 | 0.04% |
|
travel agency |
46 | 0.07% |
|
management associate program |
11 | 4.02% |
|
safe travel singapore |
14 | 2.99% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 73.6% | |
| 47.6% | |
| 45.4% | |
| 29.9% | |
| 21.2% |
| Website | Referral Sites |
|---|---|
| 1.6 k | |
| 787 | |
| 666 | |
| 58 |
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