specialized.com Overview
Alexa Rank
13,494
Daily Pageviews per Visitor
12
Daily Time on Site
12:57
Bounce Rate
26.3%
Search Traffic
41.6%
Total Sites Linking In
3,328
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
43.8% |
|
Germany |
5.2% |
|
United Kingdom |
4.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
4,267 |
|
Germany |
7,938 |
|
United Kingdom |
8,546 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
specialized |
6.66% |
|
specialized bikes |
3.68% |
|
specialized diverge |
1.22% |
|
specialized roubaix |
1.06% |
|
specialized sirrus |
0.79% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 114,286 | |
| 149,833 | |
| 479,094 | |
| 12,462 | |
| 16,194 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,293 | 80 | |
| 934 | 48 | |
| 70 | 27 | |
| 64 | 25 | |
| 36 | 13 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
trekking |
0 | 0 |
|
geometry |
343 | 70 |
|
news and events |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bike shop |
45 | 48 |
|
bike shops |
33 | 37 |
|
bike sale |
33 | 30 |
|
bikes online |
33 | 27 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bike shop |
54 | 48 |
|
cannondale |
13 | 52 |
|
giant bikes |
20 | 53 |
|
bike shops |
50 | 37 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
specialized store |
49 | 15 |
|
bike store near me |
46 | 27 |
|
bike store |
43 | 52 |
|
bicycle store near me |
41 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
jump bikes |
40 | 0.26% |
|
bike rumor |
32 | 0.6% |
|
vélo gravel |
12 | 4.98% |
|
bicycle store near me |
28 | 1.18% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62% | |
| 56.3% | |
| 54% | |
| 41.6% | |
| 39% |
| Website | Referral Sites |
|---|---|
| 4.1 k | |
| 3.3 k | |
| 144 | |
| 144 | |
| 95 |
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