southwest.com Overview
Alexa Rank
870
Daily Pageviews per Visitor
3.34
Daily Time on Site
5:09
Bounce Rate
23.5%
Search Traffic
27%
Total Sites Linking In
6,123
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
95.1% |
|
Canada |
0.7% |
|
Mexico |
0.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
179 |
|
Canada |
3,408 |
|
Mexico |
5,783 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
southwest airlines |
18.93% |
|
southwest |
10.49% |
|
southwest airlines flights |
9.74% |
|
southwest check in |
1.76% |
|
southwest flight status |
0.82% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 773 | |
| 14,127 | |
| 836 | |
| 4,432 | |
| 116,404 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,976 | 64 | |
| 1,124 | 77 | |
| 232 | 8 | |
| 33 | 2 | |
| 12 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
executive offices |
0 | 0 |
|
pro wrestling |
0 | 0 |
|
southwest airlines |
298 | 371 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
flights to new york |
56 | 43 |
|
flights to seattle |
55 | 41 |
|
flights to london |
54 | 42 |
|
flights to florida |
54 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
allegiant air |
74 | 64 |
|
allegiant flights |
70 | 40 |
|
alaska airlines |
22 | 76 |
|
airports near me |
67 | 41 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap flights |
74 | 70 |
|
cheap tickets |
66 | 65 |
|
cheap flights to vegas |
66 | 70 |
|
cheap flights to las vegas |
65 | 70 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
flights from austin |
25 | 1.35% |
|
dfw to iad |
21 | 2.78% |
|
american airlines rewards login |
22 | 2.68% |
|
sf to lax |
14 | 4.83% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.1% | |
| 32.3% | |
| 32.1% | |
| 27.2% | |
| 27% |
| Website | Referral Sites |
|---|---|
| 9.1 k | |
| 6.1 k | |
| 5.4 k | |
| 2.8 k | |
| 793 |
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