sofi.com Overview
Alexa Rank
4,717
Daily Pageviews per Visitor
4.85
Daily Time on Site
4:10
Bounce Rate
36.5%
Search Traffic
24.2%
Total Sites Linking In
2,328
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
71.1% |
|
India |
6.3% |
|
Mexico |
3.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,434 |
|
India |
21,209 |
|
Mexico |
5,874 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
sofi |
17.49% |
|
sofi loans |
1.79% |
|
sofi stock |
1.55% |
|
sofi personal loan |
1.47% |
|
sofi student loans |
1.33% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 24,824 | |
| 2,400 | |
| 1,448 | |
| 8,249 | |
| 10,560 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 4,031 | 56 | |
| 550 | 634 | |
| 505 | 4 | |
| 269 | 18 | |
| 146 | 46 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
blockchain |
16 | 33 |
|
crypto currency |
92 | 139 |
|
digital assets |
139 | 175 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
get a loan |
34 | 30 |
|
lending companies |
31 | 18 |
|
personal loans for bad credit |
30 | 37 |
|
get personal loan |
29 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
payoff reviews |
65 | 31 |
|
great lakes student loans |
63 | 53 |
|
teacher loan forgiveness |
30 | 38 |
|
navient login |
67 | 53 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap loans |
38 | 65 |
|
personal loans online |
35 | 59 |
|
get a loan |
34 | 60 |
|
loan to pay off credit cards |
32 | 65 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
s&p average return |
18 | 2.38% |
|
buy bitcoin miner |
14 | 2.39% |
|
how many dogecoins are there |
19 | 1.14% |
|
margin account vs cash account |
20 | 1.2% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.4% | |
| 26.1% | |
| 24.2% | |
| 16.2% | |
| 15.8% |
| Website | Referral Sites |
|---|---|
| 2.9 k | |
| 2.3 k | |
| 1.9 k | |
| 1 k | |
| 579 |
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