skipton.co.uk Overview
Alexa Rank
459,270
Daily Pageviews per Visitor
4.3
Daily Time on Site
4:06
Bounce Rate
21.1%
Search Traffic
33.3%
Total Sites Linking In
178
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
93.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
7,612 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
skipton building society |
31.09% |
|
skipton |
17.84% |
|
lifetime isa |
6.54% |
|
skipton mortgage |
6.15% |
|
skipton log in |
2.99% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 217,834 | |
| 397,842 | |
| 104,864 | |
| 1,507,885 | |
| 4,359,518 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 334 | 7 | |
| 232 | 9 | |
| 224 | 7 | |
| 185 | 15 | |
| 88 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
interest rates |
32 | 5 |
|
savings accounts |
19 | 4 |
|
uk residents |
64 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
leeds building society |
24 | 23 |
|
isa accounts |
24 | 10 |
|
yoursociety |
22 | 6 |
|
mortgage repayment calculator |
21 | 36 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
mortgage repayment calculator |
66 | 36 |
|
how much can i borrow |
63 | 32 |
|
repayment calculator |
65 | 34 |
|
mortgage affordability calculator |
66 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best cash isa rates |
18 | 64 |
|
how much deposit do i need to buy a house |
15 | 56 |
|
help to buy isa |
14 | 62 |
|
mortgage deals |
14 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
building society |
20 | 2.05% |
|
interest only loans |
23 | 0.78% |
|
decision in principle |
12 | 2.21% |
|
building societies |
14 | 1.44% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 54.6% | |
| 45.5% | |
| 33.3% | |
| 31.5% | |
| 24% |
| Website | Referral Sites |
|---|---|
| 378 | |
| 199 | |
| 178 | |
| 90 | |
| 79 |
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