sephora.com.au Overview
Alexa Rank
60,022
Daily Pageviews per Visitor
4.3
Daily Time on Site
4:30
Bounce Rate
38.2%
Search Traffic
38%
Total Sites Linking In
334
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
70.9% |
|
India |
14.2% |
|
Pakistan |
5.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
1,303 |
|
India |
81,809 |
|
Pakistan |
41,202 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
sephora |
19.24% |
|
sephora australia |
2.56% |
|
huda beauty |
1.37% |
|
fenty beauty |
1.09% |
|
sephora usa |
0.75% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 42,175 | |
| 39,916 | |
| 45,044 | |
| 14,625 | |
| 104,290 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 329 | 16 | |
| 163 | 21 | |
| 29 | 26 | |
| 6 | 41 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
online shop |
0 | 0 |
|
cosmetics |
0 | 0 |
|
beauty products |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
skincare tools |
40 | 19 |
|
dermalogica |
37 | 49 |
|
elizabeth arden |
37 | 44 |
|
fragrances |
35 | 32 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
the ordinary |
63 | 59 |
|
laura mercier |
30 | 47 |
|
too faced |
33 | 50 |
|
ordinary |
64 | 45 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best foundation brush australia |
42 | 55 |
|
skin care sale |
42 | 64 |
|
best moisturiser |
41 | 62 |
|
best bb cream australia |
41 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sephora fenty |
25 | 2.09% |
|
mud mask |
29 | 0.39% |
|
guerlain |
43 | 0.18% |
|
skingym |
16 | 3.23% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 51% | |
| 48.1% | |
| 41.1% | |
| 38% | |
| 37.6% |
| Website | Referral Sites |
|---|---|
| 690 | |
| 522 | |
| 504 | |
| 334 |
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