scotts.com Overview
Alexa Rank
116,474
Daily Pageviews per Visitor
3.8
Daily Time on Site
3:18
Bounce Rate
52.1%
Search Traffic
51.7%
Total Sites Linking In
895
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
79.6% |
|
Canada |
2.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
16,055 |
|
Canada |
64,257 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
scotts turf builder |
2.28% |
|
scotts weed and feed |
2.15% |
|
crab grass |
1.69% |
|
scotts lawn care |
1.65% |
|
lawn care |
1.64% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 248,569 | |
| 998,676 | |
| 7,596,687 | |
| - | |
| 3,330,293 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 326 | 23 | |
| 205 | 21 | |
| 65 | 6 | |
| 10 | 1 | |
| 2 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
crabgrass |
31 | 46 |
|
herbicide |
2 | 1 |
|
lawn |
149 | 24 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
fertilizer numbers |
34 | 33 |
|
post emergent crabgrass killer |
32 | 24 |
|
pennington |
30 | 36 |
|
fertilizer numbers explained |
28 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
lawn care service |
59 | 32 |
|
lawn care near me |
57 | 38 |
|
bentgrass |
55 | 31 |
|
kikuyu grass |
51 | 26 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best fertilizer for grass |
38 | 59 |
|
how to get rid of crabgrass |
37 | 64 |
|
best time to plant grass seed |
37 | 61 |
|
best way to grow grass |
37 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
thatching rake |
28 | 0.89% |
|
blossom sprinkler |
19 | 4.4% |
|
drought resistant grass |
24 | 2.53% |
|
lawn fertilizer schedule |
21 | 3.31% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 76% | |
| 65.4% | |
| 51.7% | |
| 48.9% | |
| Website | Referral Sites |
|---|---|
| 895 | |
| 363 | |
| 241 | |
| 75 | |
| 65 |
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