scotlandscensus.gov.uk Overview
Alexa Rank
564,181
Daily Pageviews per Visitor
1.7
Daily Time on Site
1:02
Bounce Rate
69.8%
Search Traffic
49.1%
Total Sites Linking In
220
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
98.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
6,188 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
scotland census 2022 |
11.5% |
|
scotland population |
8.97% |
|
scotland census dates |
5% |
|
census scotland |
4.64% |
|
scottish ethnicity |
3.99% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,236,913 | |
| 2,591,887 | |
| 1,205,692 | |
| 80,903 | |
| 6,165,033 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 338 | 73 | |
| 162 | 151 | |
| 133 | 6 | |
| 83 | 24 | |
| 41 | 35 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
health board |
1 | 4 |
|
cause of deaths |
0 | 0 |
|
local authority |
1 | 84 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ons |
18 | 44 |
|
ons uk |
14 | 12 |
|
surname |
13 | 55 |
|
nomis |
13 | 33 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
household expenditure survey |
57 | 12 |
|
uk population |
26 | 46 |
|
population uk |
13 | 29 |
|
statistics |
70 | 52 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
get census |
18 | 53 |
|
census online |
13 | 49 |
|
online census |
12 | 53 |
|
most common english surname |
11 | 20 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
population scotland |
15 | 4.61% |
|
scotland population 2021 |
12 | 4.91% |
|
country of birth |
16 | 2.74% |
|
enter family reference details |
8 | 3.84% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50.9% | |
| 50% | |
| 49.1% | |
| 0% | |
| Website | Referral Sites |
|---|---|
| 949 | |
| 658 | |
| 625 | |
| 220 | |
| 78 |
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