salem.com Overview
Alexa Rank
673,158
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:09
Bounce Rate
47.2%
Search Traffic
50%
Total Sites Linking In
291
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
89.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
160,612 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
city of salem water |
20.98% |
|
salem ma |
12.73% |
|
salem massachusetts |
9.01% |
|
salem |
5.78% |
|
city of salem |
2.29% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 826,218 | |
| 1,188,801 | |
| 556,334 | |
| 1,192,859 | |
| 888,888 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 699 | 9 | |
| 405 | 11 | |
| 199 | 29 | |
| 62 | 6 | |
| 4 | 6 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
police departments |
9 | 5 |
|
public safety |
16 | 49 |
|
city council |
29 | 12 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
salem webcam |
31 | 19 |
|
visit salem |
28 | 13 |
|
boston to salem |
24 | 29 |
|
salem events |
24 | 17 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
salem utilities |
49 | 11 |
|
salem pd |
53 | 15 |
|
salem utility |
10 | 14 |
|
salem parks |
45 | 12 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
where to park in salem ma |
27 | 21 |
|
salem farmers market |
26 | 40 |
|
free things to do in salem ma |
19 | 54 |
|
how to get to salem from boston |
18 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
council on aging |
31 | 1.18% |
|
dalem city |
10 | 4.4% |
|
boston to salem ferry |
19 | 4.8% |
|
southern essex registry of deeds |
21 | 3.86% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50% | |
| 45% | |
| 37.8% | |
| 20% | |
| 9.4% |
| Website | Referral Sites |
|---|---|
| 463 | |
| 413 | |
| 291 | |
| 246 | |
| 136 |
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